After sparking a firestorm of outrage, a San Antonio mattress store has pulled an ad spoofing the World Trade Center attacks, reports the Dallas Morning News. “What better way to remember 9/11 than with a Twin Tower sale?” Miracle Mattress manager Cherisse Bonanno asks in the video. Two faux-screaming men then fall backward into two stacks of mattresses topped by an American flag. “Oh my god,” shrieks Bonanno, who adds, “We’ll never forget.” Before it was removed from the store’s Facebook page on Thursday, the video drew hundreds of outraged comments. "I mean how stupid do you have to be ..." begins one typical one. Stung by the backlash, Bonanno admitted the ad was “a stupid idea” and said, “We are not hate. We are love … that’s not what we ever wanted," reports CBSDFW.
Her father, owner Mike Bonanno, posted an apology on Facebook saying, “That horrible, utterly disrespectful film not only disgraced you, but the lives of every human being that died that day.” Those moves did little to stop an outpouring of criticism. "There will never be an appropriate time to mock 9/11, and to do it to promote mattress sales?! Are you kidding me?" wrote one commenter. In Florida, meanwhile, a Walmart in Panama Beach City removed a display of soda cans stacked to look like the World Trade Center after a being shamed on social media, reports AP. A photo posted Twitter showed twin towers of Coke and Sprite cans with a banner reading—you guessed it—“We will never forget.” (On 9/11, a hero in a red bandanna saved lives.)