Jessica Alba's Company May Have a $1B Buyer
Unilever is in talks to acquire Honest Co.
By Evann Gastaldo,  Newser Staff
Posted Sep 16, 2016 10:59 AM CDT
Actress Jessica Alba poses for a portrait Tuesday, Jan. 17, 2012, in New York to promote Honest.com.   (AP Photo/Carlo Allegri)

(Newser) – Big whispers in both the celebrity and business realms: Unilever is considering the acquisition of Jessica Alba's Honest Co. for more than $1 billion, sources tell the Wall Street Journal. Those sources say discussions regarding a deal are happening; the Journal notes that the amount being discussed is "significantly less" than the $1.7 billion Honest was valued at during last year's fundraising round. An IPO isn't off the table, though, one source says. In June 2015 (so before that last round), Forbes put Alba's share of the company at between 15% and 20%.

Unilever makes, among other things, Dove soap and Axe body spray. Honest, founded in 2011, sells "honestly safe" diapers, cleaning products, and beauty/personal care products, though not without controversy. For more on all things Honest and Alba, check out this Vanity Fair profile.