Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Small Labels Are the New Fashion Stars

Trendy, casual designers are edging out the stalwarts

By Sam Gale Rosen,  Newser Staff

Posted May 18, 2007 1:11 PM CDT

(Newser) – Women of all ages are springing for trendier clothes from newer labels, and the fashion industry is scrambling to keep up, the Wall Street Journal reports. The fastest growing segment of the industry is small risk-taking labels that have elevated casual pieces like jeans, t-shirts and  cotton dresses to edgy fashion statements.

The rise of celebrity marketing has played a role: Instead of expensive runway shows, small designers score by getting celebs to wear their stuff. Retailers, in turn, are watching the stars like hawks. "It's important for anyone in a retail position to know who the starlets are wearing," says a fashion director at Bergdorf Goodman.

Fashion.
Fashion.   (KRT Photos)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Liz Claiborne Dead at 78

Karl Lagerfeld: Adele 'Too Fat'

10 Celebrities Turned Fashion Designers

Women Spend 3 Years of Life Shopping

Inside the World of LiLo... Celeb Hoarder?


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne