You won't be able to tell the difference: Brian Palmer
(NEWSER) - Studies have shown that wine drinkers can’t tell the difference between cheap and expensive bottles, and may actually prefer the cheap stuff in a blind taste test—so why are we still paying at least 15 bucks for a supposedly “everyday” bottle of wine? Because, as other studies have shown, American consumers think they prefer more expensive wine—even if they're unknowingly comparing two glasses of the same vintage. Europeans, conversely, are happy to drink a $1.79 bottle or break out “a 1-euro tetra-pak of wine for guests,” writes Brian Palmer in Slate . More»
