If a woman can be president, who's to say a man can't be a CoverGirl. On Tuesday, the makeup company's current spokesperson, Katy Perry, announced James Charles as the first ever "CoverBoy" on her Instagram page. Charles, a 17-year-old "aspiring makeup artist," started using makeup only a year ago but has already amassed more than 430,000 followers on Instagram, the Huffington Post reports. According to People, Charles will appear in TV, print, and digital ads for "So Lashy" mascara later this month and will work with CoverGirl through 2017. "I am so thankful and excited," Charles posted on Instagram. "And yes I know I have lipstick on my teeth. It was a looonnnnggg day."
CoverGirl says it wants to work with "role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," Teen Vogue reports. The company calls Charles an inspiration. Teen Vogue is definitely on board, stating: "We're firm believers that anyone on the gender spectrum should be able to share their passion for makeup without facing outdated stereotypes and negative judgement." E! Online puts it more succinctly: "Work, boy, work!" (This woman did her makeup to distract herself from a 10-hour labor.)