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MySpace Music Takes On iTunes

Joint venture with record companies aims to create competition

By Rob Quinn,  Newser Staff

Posted Apr 3, 2008 2:51 PM CDT

(Newser) – The world of online music buying looks set for a shakeup with the launch of MySpace Music, announced today. The joint venture between MySpace and three of the big four record labels aims to compete head-to-head with iTunes, CNET News reports. Music industry bigwigs are said to have long felt that iTunes was getting too powerful.

The MySpace service is expected to be launched within months featuring songs from Warner Music, Sony BMG, and Universal Music. An insider said that EMI isn't on board yet but executives are trying to hammer out a deal. Facebook is also reportedly in talks with big record companies about starting up a similar service, but is said to be lagging months behind MySpace. 

Music is dowloaded from a computer to an iPod in this file photo. The MySpace Music joint venture between MySpace and big record companies aims to challenge the  dominance of iTunes and the iPod.
Music is dowloaded from a computer to an iPod in this file photo. The MySpace Music joint venture between MySpace and big record companies aims to challenge the dominance of iTunes and the iPod.   (AP Photo/Jacques Brinon, file)
Apple CEO Steve Jobs stands in front of a projection showing movie studios  that will be offering movies on iTunes while giving the keynote address at Apple MacWorld Conference.
Apple CEO Steve Jobs stands in front of a projection showing movie studios that will be offering movies on iTunes while giving the keynote address at Apple MacWorld Conference.   (AP Photo/Jeff Chiu)
An image advertising MySpace.com is seen projected on a screen during NewsCorp's Global Energy Initiative in New York in this May 9, 2007 file photo.
An image advertising MySpace.com is seen projected on a screen during NewsCorp's Global Energy Initiative in New York in this May 9, 2007 file photo.   (AP Photo/Mark Lennihan file)
A customer listens to an iPod nano at the Apple store in Palo Alto, Calif. Record company execs are reported to have long felt that Apple is becoming too dominant in the online music market.
A customer listens to an iPod nano at the Apple store in Palo Alto, Calif. Record company execs are reported to have long felt that Apple is becoming too dominant in the online music market.   (AP Photo/Paul Sakuma)
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