For 1st Time, CoverGirl Featuring Hijab-Wearing Model
Muslim vlogger Nura Afia to be featured in new campaign
By Daniel Kay,  Newser Staff
Posted Nov 7, 2016 6:41 PM CST
Shrink
In this undated photo provided by CoverGirl, beauty blogger Nura Afia poses for a photo. CoverGirl is featuring a woman wearing a hijab in its advertising for the first time in the makeup line’s history.   (Lacey Terrell/CoverGirl via AP)

(Newser) – For the first time in the company's history, CoverGirl will feature a woman wearing a hijab in its advertising, the AP reports. Nura Afia, a beauty vlogger with more than 216,000 YouTube subscribers, will be featured in CoverGirl's newest ad campaign alongside global celebrities like Sofia Vergara and Katy Perry. In a statement, Afia says the role is particularly meaningful to her after "growing up and being insecure about wearing the hijab." The upcoming campaign, for a mascara line, will appear across television and digital formats.

 

My Take on This Story
Show results without voting  |  
4%
13%
3%
48%
7%
26%