Skip to: Content
Skip to: Site Navigation
Skip to: Search

July 25, 2008 12:30:04 PM CDT

Learn about Newser Points »

« Back to the grid | Next story »

Web Videos May Be Ad Gold Mine

Posted Apr 4, 08 3:12 PM CDT in Technology 

(Newser) – TV networks, major news organizations, and independent producers are all scrambling to create Web videos that will let them snag a portion of the ad dollars flowing online. Ad spending on Internet videos will grow to $4.3 billion by 2011, say researchers—a 455% increase over today. "It's growing faster than any other advertising category," an NBC Universal exec tells USA Today.

NBC, Disney and CBS have moved to create or showcase original Web videos that open up more room for advertising than TV reruns, which may have little room for new ads when posted online. Meanwhile, independent producers can turn a profit quickly on low-budget Internet video, with the creators of hit Internet series such as LonelyGirl15 working with big-name sponsors.

Source USA Today

0 comments | Print E-mail | Digg Seed this on Newsvine Add this link to Del.icio.us StumbleUpon
Actress Alexandra Dreyfus is seen during taping of her Web drama, Aug. 1, 2007. She plays the role of Sarah, a recently introduced character in the popular "LonelyGirl15" series on the Web.   (AP Photo/Damiain Dovarganes)
The fate of Bree, the Web's "LonelyGirl15" star portrayed by Jessica Lee Rose of New Zealand, seen here in a file photo taken in New York on June 5, 2007, was revealed Friday, Aug. 3, 2007.   (AP Photo/Stephen Chernin)
In this file image from the website YouTube.com, the online video of self proclaimed 16-year-old Bree, known as LonelyGirl15, is seen on YouTube.   (AP Photo/YouTube.com, file)
« Prev« Prev | Next »Next » Slideshow
Our editors also recommend:

Threads (1 of 4)

Tags

Internet  • advertising  • NBC  • CBS  • online advertising  • Disney  • online videos  • video  • independent film  • LonelyGirl15


Loading...

Loading...

Today's Most Popular


Other Technology Stories

What is Newser?

2008 Codie Finalist

Newser gives you more news in less time. We search for the best and most important stories all over the web, read them for you, and deliver concise and sharp summaries—along with links to the full text. Newser provides a way to stay on top of an ever-expanding horizon of news and opinion—politics, sports, business, trends, technology, personalities, crimes, and controversies. Newser keeps you not just better informed, but, with our signature graphic interface and smart condensed format, more enjoyably informed.

Learn more »