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Zell Turns to Radio Talent to Shake Up Newspapers

Tribune chief hiring radio veterans to help company

By Wesley Oliver,  Newser Staff

Posted Apr 7, 2008 8:20 AM CDT

(Newser) – New publishing mogul Sam Zell is recruiting colorful veterans from the radio industry in a bid to help save his struggling Tribune Company, the Wall Street Journal reports. Zell is hoping the imports will spark innovation at the company, whose debt has swelled to $12.8 billion amid declining newspaper ad revenue. Most of the new recruits come from Clear Channel Communications; they're expected to shake up Zell's newspapers as they did the radio scene.

Under the direction of Zell and sometimes wacky radio veteran Randy Michaels, his second-in-command, the Tribune’s rather staid Chicago headquarters now sports pinball machines and a jukebox. Another new exec plans to razz colleagues with a “cliché buzzer” when they offer stale ideas. “We know how to have a good time,” he said. “But we also know how to reinvent things—or at least motivate people to do that."

Randy Michaels, center, a radio veteran, is the newly appointed CEO of Tribune's Interactive and Broadcasting divisions.
Randy Michaels, center, a radio veteran, is the newly appointed CEO of Tribune's Interactive and Broadcasting divisions.   (AP Photo/Charles Rex Arbogast)
Reports say Zell is mulling a sale of Newsday to News Corp, which owns the New York Post.
Reports say Zell is mulling a sale of Newsday to News Corp, which owns the New York Post.   (AP Photo/Richard Drew)
Flags wave along the Michigan Ave. Bridge outside the Chicago Tribune Tower in a Chicago file photo from April 12, 2006. The Federal Communications Commission approved the $8.2 billion buyout of the Tribune Co. by a 3-2 vote Friday, Nov. 30, 2007, a move that will allow the deal...
Flags wave along the Michigan Ave. Bridge outside the Chicago Tribune Tower in a Chicago file photo from April 12, 2006. The Federal Communications Commission approved the $8.2 billion buyout of the Tribune...   (AP Photo/Charles Rex Arbogast, file)
Real estate billionaire Sam Zell responds to a question on his purchase of the Tribune Company during a news conference at the Tribune Tower in Chicago, Thursday, Dec. 20, 2007. Zell took control of newly private Tribune Co. on Thursday and began shaking up the newspaper and TV company the...
Real estate billionaire Sam Zell responds to a question on his purchase of the Tribune Company during a news conference at the Tribune Tower in Chicago, Thursday, Dec. 20, 2007. Zell took control of newly...   (AP Photo/Charles Rex Arbogast)
The Tribune Company has $12.8 billion of debt in a market unfavorable to newspapers.
The Tribune Company has $12.8 billion of debt in a market unfavorable to newspapers.   (AP Photo/Charles Rex Arbogast, File)
Sam Zell is seeking out radio veterans to help rebuild the Tribune Company.
Sam Zell is seeking out radio veterans to help rebuild the Tribune Company.   (AP Photo/Charles Rex Arbogast)
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