The Limited's Stores Just Got Eliminated
Mall icon closes doors on all its brick and mortar stores
By Polly Davis Doig,  Newser Staff
Posted Jan 8, 2017 7:20 AM CST
In this 2006 file photo, shoppers walk by The Limited store in San Jose, Calif. More grim news for malls as women's apparel designer and retailer The Limited says it will close all its brick-and-mortar...   (AP Photo/Paul Sakuma)

(Newser) – The Limited is a mall staple no longer, abruptly announcing that all its remaining 250 locations would close Sunday, reports the Washington Post, resulting in about 4,000 job losses. Per a statement on the retailer's website: "We're sad to say that all The Limited stores nationwide have officially closed their doors. But this isn't goodbye," as the company's website will continue to operate. It's a stark turnaround for a chain that "was on fire" two decades ago, notes CNN, with a peak of more than 750 stores. But the writing was on the wall, notes the Post, over a holiday shopping season that saw discounts of up to 80% and a sudden no-returns policy. The major culprit driving The Limited's demise, one retail consultant says, is that shoppers are "looking for really fast fashion, for things that are hyper-relevant to what’s going on in fashion right now—and as inexpensive as possible." (Macy's also announced layoffs after a miserable holiday season.)

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