Advertisers Snapping Up Space During Trump's Favorite Shows
'The president’s media habits are so predictable'
By Michael Harthorne,  Newser Staff
Posted Feb 4, 2017 1:41 PM CST
President Donald Trump speaks to reporters on Air Force One while traveling to Palm Beach International Airport in West Palm Beach, Fla., Friday, Feb. 3, 2017.   (AP Photo/Susan Walsh)

(Newser) – It turns out ads are worth a lot more if you know the president is watching. It's no secret President Trump watches a lot of TV and is heavily influenced by what he sees there. For example, the Hill reports Trump tweeted about punishing people who burn American flags right after a Fox News segment on flag burning. Now advertisers are taking notice. According to Politico, ad rates for Trump-favorite Morning Joe on MSNBC have more than doubled since the election.

Meanwhile, ad rates for primetime shows on Fox News are up about 50%. “The president’s media habits are so predictable, advertisers migrate to those areas,” one media buyer says. Businesses and organizations—including recently a major bank and a pharmaceutical company—are now buying ads during shows they know Trump watches in the hopes of influencing the president's thinking on an issue or getting him to tweet about it.

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