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July 24, 2008 11:30:53 PM CDT

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Britney to Front Furniture Biz

Posted Apr 8, 08 9:33 AM CDT in Gossip 

(Newser) – Britney Spears, who once ditched a custody hearing to await a furniture delivery, may be going into the ottoman and end table business herself. In an attempt to salvage his daughter's bleeding fortune, Jamie Spears has spent two months on a deal whereby the struggling pop star would endorse a line of Danish imports, reports New York Post's Page Six.

Dad is said to be in talks with Danish celebrity broker Claus Hjelmbak to launch a furniture line in the US, and "Britney will be the face of the brand," the Post's source says. Hjelmbak and Britney met at the Scandinavian Style Mansion in December, when Britney earned $1 million for celebrating her birthday there. 

Source New York Post

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Britney Spears may break out with a new furniture line in an attempt to recoup her fortunes   (Getty Images)
Britney Spears' Martha Stewart makeover has the pop star expected to endorse a furniture line.   (AP Photo)
Britney Spears leaves store in West Hollywood   (Getty Images)
Will Britney mania parlay into furniture sales? Spears reportedly in works to endorse furniture line.   (Getty Images (by Event))
Britney Spears outside court in January 2008   (Getty Images)
A 2004 file photo of Britney Spears, the pop tart poised to become furniture endorser.   (Getty Images)
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California  • Britney Spears  • endorsement  • Denmark  • Jamie Spears  • branding  • Claus Hjelmbak  • Scandinavia


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