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August 30, 2008 3:58:00 AM CDT

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Yahoo to Test Google Ads

Posted Apr 9, 08 4:56 CDT in Technology,  Business 

(Newser) – Yahoo will try carrying ads from Google as it seeks to ward off a takeover by Microsoft—or at least get an improved offer, the Wall Street Journal reports. The test will run two weeks, and only 3% of Yahoo search results will come up with Google ads. Google, in a statement, said the test doesn't preface any longer-term cooperation.

Experts point out that any final deal between Google and Yahoo would come under pressure from regulators because of the huge market share that the two companies together would make up. Any agreement "would make the market far less competitive," Microsoft said in a statement, "in sharp contrast to our own proposal to acquire Yahoo."

Source Wall Street Journal

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The Yahoo logo is seen in New York in this Thursday, Feb. 14, 2008, file photo.   (AP Photo/Mark Lennihan, file)
The logo of Google, seen on the front door of the new Google Engineering center in Zurich, Switzerland, in this March 6, 2008, file photo.   (AP Photo/Keystone, Walter Bier, file)
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