We’re never gonna give him up, even if we want to: ’80s pop sensation Rick Astley is an icon again thanks to “rickrolling,” the practice of tricking Internet users into watching a video of his hit “Never Gonna Give You Up.” 18 million people have clicked links aimed elsewhere only to land on the Astley clip, the Times of London reports.
Victims of rickrolling include the New York Mets, who recently surveyed fans to find a new theme song and ended up with Astley as winner (they don’t plan to use the song). The growing cult status of the song even led anti-Scientology protesters to join in a group singalong of it a recent demonstration. How does Astley feel about the renewed glory? It’s “a bit spooky,” says the star, who prefers the quiet life.