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December 2, 2008 5:46:36 AM CST

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H&M Named Europe's Most Valuable Brand

Posted Apr 11, 08 9:24 AM CDT in World,  Business 

(Newser) – Swedish clothing chain H&M was named Europe’s most valuable brand in the inaugural  ranking of retailers on the continent by Interbrand, the brand consulting firm, reports the Financial Times. H&M’s brand value was placed at $20.7 billion. French retailer Carrefour ($13.2 billion) and Sweden’s Ikea ($13 billion) rounded out the top three. Interbrand said the strength of own-label merchandise was key to a company’s success internationally.

Source Financial Times (UK)

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Hundreds of shoppers wait for the opening of the Ikea Store in Sunrise, Fla. Ikea was named oneof the top brands in Europe.   (AP Photo/J. Pat Carter)
Australian pop singer Kylie Minogue in a promotional shot for her new beachwear line for H&M, named Eurpe's top brand.   (AP Photo)
Singer Rihanna poses for pictures at an H&M store on Fifth Avenue. H&M was named Europe's top brand by Interbrand.   (AP Photo/Peter Kramer)
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