H&M Named Europe's Most Valuable Brand

Interbrand says strong 'own-label' is key to international success
By Jim O'Neill,  Newser User
Posted Apr 11, 2008 9:24 AM CDT
Hundreds of shoppers wait for the opening of the Ikea Store in Sunrise, Fla. Ikea was named oneof the top brands in Europe.   (AP Photo/J. Pat Carter)
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(Newser) – Swedish clothing chain H&M was named Europe’s most valuable brand in the inaugural  ranking of retailers on the continent by Interbrand, the brand consulting firm, reports the Financial Times. H&M’s brand value was placed at $20.7 billion. French retailer Carrefour ($13.2 billion) and Sweden’s Ikea ($13 billion) rounded out the top three. Interbrand said the strength of own-label merchandise was key to a company’s success internationally.