Your Favorite Hershey's Treat May Be Shrinking Soon

The company has vowed to cut calories in its products by 2022
By Michael Harthorne,  Newser Staff
Posted Apr 25, 2017 7:19 PM CDT
Hershey's is trying to cut calories, which is ironic since it's ruined so many similar attempts by chocolate lovers over the years.   (AP Photo/Charlie Riedel, File)

(Newser) – By 2022, half of all Hershey's individually wrapped sweets will contain 200 calories or fewer, USA Today reports. And sure, according to Penn Live, that means your chocolate bar might be a tad smaller. But it will also allow you to—in the words of the company—make "smarter snack choices." Currently, less than a third of Hershey's individually wrapped treats come in under the 200-calorie mark. In addition to making some items smaller, the company will hit its calorie goal by reworking the recipe for some items. A Hershey's spokesperson calls the goal "very close," as the standard Hershey's chocolate bar is already only 210 calories.

Hershey's is also aiming to put a calorie label on the front of all its packaging by the end of 2018. Currently 70% of Hershey's packaging has the label. The company also plans to make king-size treats easier to share or save for later, presumably to discourage customers from eating the whole thing at once. The announcement from Hershey's comes as executives industry-wide are realizing that consumers' increasing desire for healthier foods may not be a temporary fad, Fortune reports. (Read more Hershey stories.)

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