The bad news the magic mirror gave the Evil Queen in the original Snow White pales in comparison to the body-shaming backlash over promotions for Red Shoes & the 7 Dwarfs, set to debut in 2018, per People. A movie poster at Cannes showed the animated parody's main character, voiced by Chloe Grace Moretz, as both a lithe young woman and a shorter, not-as-slim version, with the line: "What if Snow White was no longer beautiful and the 7 Dwarfs not so short?" The movie's website also notes "she's a Princess who doesn't fit into the celebrity world of Princesses—or their dress size." Per CNN, a trailer, since vanished, also showed two of the dwarfs discovering Snow White's body discrepancy while watching her get undressed.
Add to the online outrage plus-size model Tess Holliday, who wants to know how this got greenlit. "Why is it okay to tell young kids being fat = ugly?" she tweeted Tuesday. Moretz tweeted Wednesday she hadn't OK'd the marketing and was "just as appalled and angry" as others, per People. She also posted she'd tell the film's producers her thoughts and implored people to still check out the movie as a whole, which she says is "powerful for young women." Meanwhile, one of the film's producers tells CNN the campaign, which was nixed Wednesday, had "the opposite effect" than the intended one and that "our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty." (The original Snow White fairy tale was pretty grim.)