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UK Retailer Blasted for Kids' Push-Up Bra

Chain places Item next to undershirts for 7- and 8-year-olds

By Nick McMaster,  Newser Staff

Posted Apr 15, 2008 2:28 PM CDT

(Newser) – A British supermarket chain is coming under heavy criticism for selling a padded bra in its children's clothing section, the Daily Mail reports. The plunge bra is displayed next to undershirts and other items intended for 7- to 8-year-olds. "I was shocked when I saw it," said one mom. "For a product like this to be aimed at children is appalling."

A spokesman for the Tesco chain defended the decision to sell the bra, saying it was “developed after speaking to parents" and "designed to cover up, not flatter.” Tesco has been accused of selling unsuitable kids' products before: in 2006 the chain was forced to remove a pole-dancing kit from its website.

TO GO WITH AFP STORY BY ELODIE MAZEIN BRITAIN-ENVIRONMENT-PLASTIC...
TO GO WITH AFP STORY BY ELODIE MAZEIN BRITAIN-ENVIRONMENT-PLASTIC...   (Getty Images (by Event) Individuals)
Tesco has been criticized for marketing a padded bra to youngsters.
Tesco has been criticized for marketing a padded bra to youngsters.   (Shutterstock)
Tesco has been heavily criticised for selling a padded bra for girls as young as seven.
Tesco has been heavily criticised for selling a padded bra for girls as young as seven.   (Shutterstock)
A Tesco sign is seen in central London, Tuesday, Oct. 2, 2007.
A Tesco sign is seen in central London, Tuesday, Oct. 2, 2007.   (AP Photo/Akira Suemori)
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