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December 2, 2008 6:13:09 AM CST



UK Retailer Blasted for Kids' Push-Up Bra

Posted Apr 15, 08 2:28 PM CDT in Arts & Living Business 

(Newser) – A British supermarket chain is coming under heavy criticism for selling a padded bra in its children's clothing section, the Daily Mail reports. The plunge bra is displayed next to undershirts and other items intended for 7- to 8-year-olds. "I was shocked when I saw it," said one mom. "For a product like this to be aimed at children is appalling."

A spokesman for the Tesco chain defended the decision to sell the bra, saying it was “developed after speaking to parents" and "designed to cover up, not flatter.” Tesco has been accused of selling unsuitable kids' products before: in 2006 the chain was forced to remove a pole-dancing kit from its website.

Source Daily Mail (UK)

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TO GO WITH AFP STORY BY ELODIE MAZEIN BRITAIN-ENVIRONMENT-PLASTIC...   (Getty Images (by Event) Individuals)
A Tesco sign is seen in central London, Tuesday, Oct. 2, 2007.   (AP Photo/Akira Suemori)
Tesco has been criticized for marketing a padded bra to youngsters.   (Shutterstock)
Tesco has been heavily criticised for selling a padded bra for girls as young as seven.   (Shutterstock)
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