UK Retailer Blasted for Kids' Push-Up Bra
Chain places Item next to undershirts for 7- and 8-year-olds
By Nick McMaster,  Newser Staff
Posted Apr 15, 2008 2:28 PM CDT
TO GO WITH AFP STORY BY ELODIE MAZEIN BRITAIN-ENVIRONMENT-PLASTIC...   (Getty Images (by Event) Individuals)
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(Newser) – A British supermarket chain is coming under heavy criticism for selling a padded bra in its children's clothing section, the Daily Mail reports. The plunge bra is displayed next to undershirts and other items intended for 7- to 8-year-olds. "I was shocked when I saw it," said one mom. "For a product like this to be aimed at children is appalling."

A spokesman for the Tesco chain defended the decision to sell the bra, saying it was “developed after speaking to parents" and "designed to cover up, not flatter.” Tesco has been accused of selling unsuitable kids' products before: in 2006 the chain was forced to remove a pole-dancing kit from its website.