Soylent Now Being Sold at 7-Eleven
Soylent is being offered offline in 18 stores for the first time
By Gina Carey,  Newser Staff
Posted Jul 10, 2017 6:40 PM CDT
Soylent products: Cafe Vanilla, Cafe Chai, and Cafe Coffiest   (Soylent Blog)

(Newser) – Move over, sugary Slurpees—a trendy new drink that purports to offer a whole lot more in the nutrition department is about to hit the shelves at 7-Eleven. Quartz reports that the chain launched its first run of Soylent products Monday in 18 stores across the greater-LA region. It’s the first time the meal-replacement drink has been offered in stores, with all sales previously done online via Amazon and the company’s website. "Eating isn't easy," Soylent’s website says, vowing to make meals less stressful via its range of drink and powder mixtures described by Quartz as tasting like “licking stamps” and “stale Cheerios.” Marketed toward millennials, the time-starved hacker-set, and efficient Silicon Valley-types, the products offer a nutrition-dense meal replacement you can down in a few gulps rather than stopping to get lunch.

According to the Soylent blog, three flavors will be available at the 7-Eleven locations: Cacao, Cafe Coffiest, and Cafe Chai. No word yet on whether the products will expand to more stores, but Soylent CEO Rob Rhinehart has hinted that this is the first step in offering their products more broadly: “We are thrilled to be working alongside the talented 7-Eleven team and look forward to building our retail presence nationwide.” But per Grub Street, not all the kinks in the drinkable meal revolution have been worked out. After a whopping four product recalls within 18 months, including food bars that reportedly made people violently sick, some consumers still complain of digestion issues with some of the company's products.

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