Amazon MP3 Sales Aren’t Hurting iTunes

New download service taps into unique demographic

By Laurel Jorgensen, Newser Staff

Posted Apr 15, 2008 9:54 PM CDT

(Newser) – Amazon.com’s digital music download store isn’t stealing iTunes customers—the six-month-old service is attracting a new consumer demographic, analysts say. A market research firm found that only 10 percent of Amazon MP3 customers surveyed in February previously bought iTunes music, AppleInsider reports. That’s a “healthy indication that the digital music customer pool can expand into new consumer groups,” an analyst says.

Amazon is now the number two seller of digital music behind iTunes, frequently offering cheaper downloads than the music giant. The research firm found that more men and fewer teens are buying Amazon tracks: 64 percent of customers were men (compared to 44 percent for iTunes) and 3 percent were teenagers (compared to 18 percent for iTunes).

Jeff Bezos, Amazon.com founder and CEO, takes questions from shareholders during the Amazon shareholders meeting in Seattle in this June 14, 2007 file photo. (AP Photo/Marcus R. Donner)

Most customers using Amazon.com's new digital music store haven't bought tracks from iTunes. (Getty Images)

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Amazon MP3 Sales Aren’t Hurting iTunes

New download service taps into unique demographic

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Amazon Keeps Building on Digital Transformation

Firm develops download stores for books, music and movies

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Low prices, lack of DRM major selling points

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Company to launch digital storage locker, maybe with blessing of labels

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OTHER STORIES ON OUR RADAR

iTunes • Apple • digital downloads • digital music • digital video • Amazon MP3 • Amazon.com

MOST POPULAR STORIES

[ By Views ]

[ By Comments ]

More Newser Stories

Amazon Keeps Building on Digital Transformation

Firm develops download stores for books, music and movies

Amazon Gets Funky With Warner Music

DRM-free iTunes competitor continues to attract big labels

Amazon Aims at iTunes With Own Digital Music Store

Low prices, lack of DRM major selling points

Apple Will Unveil Cloud Music Storage

Company to launch digital storage locker, maybe with blessing of labels

Apple Teases Huge iTunes News

Could it be the death of the MP3?

About Us

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Newser By Users

Community

Site Maps

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What is Newser?