Amazon MP3 Sales Aren’t Hurting iTunes

New download service taps into unique demographic
By Laurel Jorgensen,  Newser Staff
Posted Apr 15, 2008 9:54 PM CDT
Jeff Bezos, founder and CEO, takes questions from shareholders during the Amazon shareholders meeting in Seattle in this June 14, 2007 file photo.    (AP Photo/Marcus R. Donner)
camera-icon View 2 more images

(Newser) –’s digital music download store isn’t stealing iTunes customers—the six-month-old service is attracting a new consumer demographic, analysts say. A market research firm found that only 10 percent of Amazon MP3 customers surveyed in February previously bought iTunes music, AppleInsider reports. That’s a “healthy indication that the digital music customer pool can expand into new consumer groups,” an analyst says.

Amazon is now the number two seller of digital music behind iTunes, frequently offering cheaper downloads than the music giant. The research firm found that more men and fewer teens are buying Amazon tracks: 64 percent of customers were men (compared to 44 percent for iTunes) and 3 percent were teenagers (compared to 18 percent for iTunes).