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Dude...Where's My Sponsor?

As 4/20 nears holiday status, pot-smokers' festivities curry favor with advertisers

By Zach Samalin,  Newser Staff

Posted Apr 17, 2008 9:19 AM CDT
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(Newser) – Major corporations are trying to see dollar signs through the haze of pot smoke hovering over this year's 4/20 stonerpalooza, as the pseudo-holiday gains national attention with its large, (idly) devoted following on college campuses. This year, festivities will include stoner cinema debuts like "Harold and Kumar Escape From Guantanamo" and "Super High Me," MSNBC reports.

Many drug authorities see 4/20's rise to fame as a disaster. "It's a tragedy for our country," a White House addiction expert said. "It is a tragedy that this is a media circus." University officials are caught in the middle: “It’s a silly, unnecessary event that we don’t want to make into a cause célèbre," a University of Colorado official said.

Stoners around the country are gearing up for this year's 4/20 festivities. As the pseudo-holiday approaches near-official status, corporate sponsors are attempting to cash in on the fun.
Stoners around the country are gearing up for this year's 4/20 festivities. As the pseudo-holiday approaches near-official status, corporate sponsors are attempting to cash in on the fun.   ((c) Thadeus Protz)
Stoners around the country are gearing up for this year's 4/20 festivities. As the pseudo-holiday approaches near-official status, corporate sponsors are attempting to cash in on the fun.
Stoners around the country are gearing up for this year's 4/20 festivities. As the pseudo-holiday approaches near-official status, corporate sponsors are attempting to cash in on the fun.   ((c) The G-tastic 7)
Stoners around the country are gearing up for this year's 4/20 festivities. As the pseudo-holiday approaches near-official status, corporate sponsors are attempting to cash in on the fun.
Stoners around the country are gearing up for this year's 4/20 festivities. As the pseudo-holiday approaches near-official status, corporate sponsors are attempting to cash in on the fun.   ((c) Simon Davison)
Stoners around the country are gearing up for this year's 4/20 festivities. As the pseudo-holiday approaches near-official status, corporate sponsors are attempting to cash in on the fun.
Stoners around the country are gearing up for this year's 4/20 festivities. As the pseudo-holiday approaches near-official status, corporate sponsors are attempting to cash in on the fun.   ((c) kk )
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COMMENTS
Showing 1 of 1 comment
sailor86
Jan 3, 2009 8:41 AM CST
The pot machine is going to keep on turning no matter what. And if they somehow, somehow manage to all but shut it down, the gentle smokers will not change.

Police find side of weed in trucker's fried chicken
CNN

More middle-aged Canadians getting high
Globe and Mail

 
drugs • drug use • college • marijuana • marijuana legalization • University of Colorado • movies • 4/20

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