'Netflix Is a Joke' Billboards Confound Social Media
But the company behind them isn't surprising
By Michael Harthorne,  Newser Staff
Posted Sep 6, 2017 1:10 PM CDT
The mysterious source of these "Netflix is a joke" billboards has been revealed. In retrospect, it was pretty obvious.   (Twitter)

(Newser) – Stark-white billboards with a single message—"Netflix is a joke"—written on them have been causing confusion among passers-by and on social media since popping up in Los Angeles and New York this week, the Hollywood Reporter reports. Mashable quotes some of the reactions on Twitter: "Who's behind this billboard???" and "Anyone know what's up with these..." and simply "???" (That last one came from Netflix itself.)

It turns out, in what Adweek calls "one of the least surprising reveals ever," that Netflix is behind the mysterious billboards. The ad campaign will expand in the coming weeks to include video spots featuring high-profile stand-up comedians interacting with Netflix stars, including Kevin Spacey. Variety reports Netflix has been making a big push into stand-up comedy recently, throwing millions of dollars at Chris Rock, Dave Chappelle, Jerry Seinfeld, Amy Schumer, and others.

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