A new airline is boasting of virtual reality headsets and vitamin-enriched fruit juices aboard its flights in an effort to appeal to millennials—or rather "the stereotypical millennial," notes Mashable. Air France has launched the airline Joon, which will begin offering cheap European flights in December and longer flights to Brazil and the Seychelles next summer. And if millennials are big fans of buzzwords and cliches, Joon might just prove successful, reports Skift.
According to a release, Joon is not only an airline but "a rooftop bar" because it will serve organic beverages, "a personal assistant" because it partners with travel companies like Airbnb, and "a fashion brand" because employees will wear "slimline trousers, sneakers, redesigned sailor stripes, and a sleeveless quilted jacket." Rhett Jones' take: Who cares? "If an airline really wants to appeal to millennials, they should offer frequent flyer miles for racking up student loan debt," he writes at Gizmodo. (Read more Air France stories.)