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July 25, 2008 5:38:49 PM CDT



Facebook Apps Have Fans, Need Money

Posted Apr 18, 08 10:32 AM CDT in Technology 

(Newser) – Facebook widgets have been wildly popular, but they haven’t always been wildly profitable. “The fascinating thing about widgets is it turns out that distribution isn't really the challenge,” says the CEO of VideoEgg, the developer behind Scrabulous and Flixster. "The question is how do you monetize that attention?” VideoEgg and companies like it think they have the answer, BusinessWeek reports: advertising.

Advertisers plan to spend $1.4 billion for marketing on social networking sites. VideoEgg's execs say the company can claim $1.5 million of that, advertising both on its page and within applications. Other widgets, which let friends recommend books and movies to each other, link to Amazon for a percentage of the sale.

Source BusinessWeek

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The facebook logo is reflected in an eyeball in this file photo.   (Chris Jackson/Getty Images)
This file photo shows "Scrabulous," one of Facebook's most popular widgets. Its creator, VideoEgg, has a plan to extract $1.5 million in ad revenue from its various Facebook applications.   (Leon Neal/AFP/Getty Images)
A girl browses Facebook in this photo illustration.   (Chris Jackson/Getty Images)
The Facebook applications sidebar is shown in this file photo.   (Getty Images)
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