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Wal-Mart, You're Getting a Dell

Posted May 24, 07 1:10 PM CDT in Business 

(Newser) – Dell is about to expand beyond its traditional direct-to-consumer sales channels in a big way: by making a deal with Wal-Mart. The struggling computer maker and the world's largest retailer announced today that Wal-Mart and Sam's Club stores will start carrying Dell Dimensions next month. The two exclusive models will be part of bundles that sell for less than $700.

Hewlett-Packard has seized the top spot in the industry from Dell, which made its name by customizing PCs for customers who ordered online, over the phone, and at freestanding kiosks. Founder Michael Dell returned to the helm in January, and today's move into big-box retail is just one part of the company's strategy to right itself.

Source InfoWorld

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Michael Dell, chairman and chief executive officer of Dell Inc., right, leaves the podium after a ceremony donating a collection of materials relating to the company's history to the National Museum of...   (Associated Press)
The Dell XPS 720 H2C Edition gaming desktop stands ready to take on the most challenging games, with factory over-clocked Intel multi-core processors and Corsair DOMINATOR memory with EPP technology,...   (Associated Press)
Chairman and Chief Executive Officer, Dell, Michael Dell answers...   (Getty Images)
A Wal-Mart worker pushes carts at a Wal-Mart store in Mountain View, Calif., Monday, May 14, 1007. Wal-Mart Stores Inc. warned Tuesday, May 15, 2007 that its profits in the current quarter could fall...   (Associated Press)
A Wal-Mart store is seen in Mount Holly, N.J., Wednesday May 9, 2007. Rising gasoline prices and the slumping housing market kept consumers out of stores last month, leaving many of the nation's merchants...   (Associated Press)
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Wal-Mart • computer • retail • Dell • Hewlett Packard • Michael Dell • Sam's Club


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