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Murdoch's Journal Readies Battle Against the Times

Posted Apr 20, 08 1:39 PM CDT in Business 

(Newser) – A newly Rupert Murdoch-ified Wall Street Journal throws down the gauntlet at the New York Times tomorrow, reports Newsweek, in the biggest battle of newspaper titans since Hearst v. Pulitzer. Murdoch is looking for (more) power and respect from the journalistic elite at a time when the Gray Lady is weakened by a huge loss of advertising and revenue.

Murdoch has been a constant presence at the Journal offices since acquiring the paper, girding for the coming battle. And while trying to maintain the brand, the revamped Journal has and will embrace a world view beyond Wall Street, politics, entertainment, and even sports. Billionaire mayor Michael Bloomberg, meanwhile, is reported to have his eye on the beleaguered Times—which could set up an epic battle.

Source Newsweek

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A smiling Rupert Murdoch leaves the NewsCorp Building after a vote by his board to approve the purchase of the Dow Jones Company at his Headquarters in New York in this July 31, 2007 file photo.   (AP Photo/David Karp, file)
Rupert Murdoch, who controls global media conglomerate News Corp., speaks at a news conference in New York in this file photo of Oct. 20, 2006.   (AP Photo/Mark Lennihan, File)
Rupert Murdoch, chairman of News Corporation, speaks at the dedication ceremony for the Newseum, a museum about journalism and the First Amendment.   (AP Photo/Jacquelyn Martin)
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