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Ad Networks Gain in Race for Clicks Online

Posted Apr 21, 08 2:42 PM CDT in Business,  Technology 

(Newser) – Once, advertisers bought web ads the way they bought TV spots: by buying space on popular sites to increase brand visibility. Now the mentality has changed, the New York Times reports: Buyers want targeted buys that produce lots of clicks for their buck. Increasingly, that means they’re turning away from pricey portals like Yahoo to specialized ad networks.

Ad networks were once unreliable, often placing ads on undesirable sites, be they off-target, too small or controversial. But these days, many networks are highly reliable and charge a fraction of what the big portals charge. “These are the gold rush days now for ad networks,” one analyst said—noting that their very appeal could mean dimmer prospects for networks' future.

Source New York Times

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In this Aug. 9, 2006 file photo, Google CEO Eric Schmidt gestures during a talk in San Jose, Calif. Google reported a very strong first quarter, proving that money is still flowing into online ads.   (AP Photo/Paul Sakuma, file)
A man gazes at an internet ad in this file photo.   (KRT Photos)
AOL To Buy Advertising.com   (Getty Images)
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Yahoo  • advertising  • online advertising  • AOL  • ad clicks


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