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Web 2.0 Buying Will Hit $4.6B by 2013: Analyst

IBM, Microsoft likely to squeeze out smaller players in wikis, blogs

By Kevin Spak,  Newser Staff

Posted Apr 22, 2008 3:55 PM CDT
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(Newser) – Spending on Web 2.0 technologies is ready to explode, according to a new report from Forrester Research. The market will reach $4.6 billion by 2013, the report predicts, as the technology starts to saturate the business world. To get there, it’ll have to jump an average of 43% a year, since this year’s sales amount to a mere $764 million.

The report defines “Web 2.0” as blogs, wikis, RSS, mashups and podcasting. Soon, researcher Oliver Young argues, those technologies will be as ubiquitous as Microsoft Office. And while $4.6 billion may look like an eye-popping figure, it would account for just 1% of the enterprise software market. “It’s a drop in the bucket,” says Young. “It’s not very much in actuality.”

If the Forrester estimates are correct, Web 2.0 spending will have to jump at a rate of 43% per year.
If the Forrester estimates are correct, Web 2.0 spending will have to jump at a rate of 43% per year.   (Shutterstock)
But while that may seem like a lot, it will still represent just a fraction of the enterprise software market.
But while that may seem like a lot, it will still represent just a fraction of the enterprise software market.   (Shutterstock)
Someday, the report argues, Web 2.0 applications will seem as essential as programs like Microsoft Office do today.
Someday, the report argues, Web 2.0 applications will seem as essential as programs like Microsoft Office do today.   (Shutterstock)
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The problem with Forrester's prediction
ZDNet

Web 2.0 is in the 'AIR'
CNET

Web 2.0 kind of a time sink
Wired

 
Internet • Web 2.0 • Microsoft Office • enterprise software • wikis • blogs • RSS • podcasting

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