5 US Brands That May Vanish in 2018

2 are tied to this year's #MeToo movement
By Jenn Gidman,  Newser Staff
Posted Dec 20, 2017 10:30 AM CST
In this Feb. 23, 2010, file photo, a customer pushes a shopping cart outside a Kmart store in Redwood City, Calif.   (AP Photo/Paul Sakuma, File)

(Newser) – We'll soon lock 2017 away in our memory banks, but our recollections aren't the only things we may be leaving behind. Major US brands could be disappearing, per 24/7 Wall St., a result of factors such as lagging customer demand, cuts from up high in corporate, and bad decisions on the part of brand managers. The site examined sales figures, business mergers and acquisitions, and market share, among other metrics, to make its predictions on the brands it thinks will vanish in 2018. Here, the top five, with two of them tied to this year's sexual misconduct allegations:

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