Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Hot on Facebook
Guy Buys $123 Safe on eBay, Finds $26,000 Inside Seller tries to get half the cash back, fails »

Obama Manager Speaks Softly, Spins Ably

Plouffe won expectations game early on

By Jonas Oransky,  Newser Staff

Posted Apr 22, 2008 5:59 PM CDT

(Newser) – David Plouffe isn’t your typical political operative, but Barack Obama’s campaign manager is the genius who’s winning the ground war and the media contest. He’s obsessed with crunching numbers, the commander of a “nerd army,” and knows how to stay understated until it's time to strike. The New Republic takes his measure.

Plouffe mastered Iowa by digging into demographic nitty-gritty, then ran the primary calendar as though every other state were Iowa, even subverting conventional wisdom on Super Tuesday. But his real triumph was making the pledged delegate count the gold standard, leaking documents to reporters until he, not they, was dictating what counted as victory.

David Plouffe.
David Plouffe.   (AP Photo/Charles Rex Arbogast)
David Plouffe.
David Plouffe.   (AP Photo/Charles Rex Arbogast)
Democratic presidential hopeful, Sen. Barack Obama.
Democratic presidential hopeful, Sen. Barack Obama.   (AP Photo/Jae C. Hong)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Romney: Obama Is Like Marie Antoinette

Cantor: We Dragged Obama 'Kicking and Screaming'

Obama Team Already Planning for 2012

Hey, Barack: Yes, You Still Can

Bill Sank Hillary's VP Chances: Plouffe


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne