Take an idea, a video camera and an Internet connection, add a little how-to know-how and a portal like YouTube, and start counting your clicks. Reach enough viewers, and start counting your cash. That’s the premise behind a burgeoning Web industry attracting entrepreneurs and investors hoping to catch the next big wave, the New York Times reports.
For some, like Kip Kedersha, who’s posted how-to’s on chilling soda quickly to turning mini-flashlights into lasers, it’s already paying off: he earned $102,000 from video-sharing website Metacafe last year. Others are building up a cache of videos they hope eventually will pay off. Even Martha Stewart and other traditional media companies have jumped on the bandwagon.