As the Beijing Olympics approach, advocates for a free Tibet and peace in Darfur are trying to hit the Games where it hurts: in the wallet. A coalition of groups has been petitioning the corporations that are sponsoring this year's Olympics to press China on their behalf. The strategy seems to be having at least modest success, writes the Guardian.
Coca-Cola, for example, is under intense pressure to back out of sponsoring the torch relay unless China diverts its planned path through Tibet. Actor George Clooney has already raised the issue of Darfur with Omega, the watchmaker for which he is a spokesman. Sponsors may not make policy, but "they have lobbying firms, they have international presences—and they all do engage in politics," said one activist.