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Celebrity Scents Wrinkle Noses

Industrial designers riff on what one might sniff in their (theoretical) perfumes

By Will McCahill,  Newser Staff

Posted Apr 27, 2008 4:55 PM CDT

(Newser) – Just about every week seems to bring another entry into the field of celebrity fragrances, but the news that architect Zaha Hadid has her own scent moved I.D. Magazine to ask industrial designers how they'd approach the process. Hold your nose for this sampling:

  • France's Inga Sempé gets equine with an unnamed "blend of horse dung, gasoline, milled iron, and parma ham"—in a bottle strung with animal hair.

  • American Leon Ransmeier would splash on Béton: "French for ‘raw concrete,’ blends rain-wet concrete with the earthiness of an autumnal walk through the woods." The scent's "full-nosed, dusty mineral top notes hover abstractly over a body of clean metallic musk."
  • Mirroring events of the day, OIL, from New Yorkers Constantin and Laurene Boym: "With a top note of crude oil and middle and base notes of Oriental spices, incense, and patchouli."

Horse dung would be mixed in with a scent proposed by industrial designer Inga Sempé, were she to be offered a chance for her own celebrity fragrance.
Horse dung would be mixed in with a scent proposed by industrial designer Inga Sempé, were she to be offered a chance for her own celebrity fragrance.   (AP Photo/Toby Talbot)
OIL, a fragrance proposed by New Yorkers Constantin and Laurene Boym, would mirror crude as %u201Can international symbol of power, wealth, and seduction.
OIL, a fragrance proposed by New Yorkers Constantin and Laurene Boym, would mirror crude as %u201Can international symbol of power, wealth, and seduction."   (AP Photo/Santa Barbara County Fire Department, Capt. Eli Iskow)
Béton, a fragrance proposed by American Leon Ransmeier, would blend rain-wet concrete with the earthiness of an autumnal walk through the woods.
Béton, a fragrance proposed by American Leon Ransmeier, would blend "rain-wet concrete with the earthiness of an autumnal walk through the woods."   (AP Photo/Dima Gavrysh)
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