It's been a while since AOL was associated with rising numbers, but a jump in traffic to its content sites shows the company's transition to an ad-supported business is on track, the Wall Street Journal reports. The company redesigned its news, sports, and health sites and created some new ones after its 2006 decision to make its service free.
Traffic to AOL sites is up 15% year-on-year and some of its offerings even top their categories. The one-time Internet goliath has become savvy in the ways of content-driven companies, bringing itself to the top of search engine rankings and even ditching the AOL name where necessary to draw in hip consumers. Boosting ad revenue will be its next challenge.