Some 110 years after the first Model T rolled off the line, Ford has decided to start phasing out car sales. The company announced Wednesday that it "will not invest in next generations of traditional Ford sedans for North America." In a financial release, Ford said that it plans to transition to just two cars over the next few years: the Ford Mustang and the new Ford Active, a "crossover" vehicle to be released next year. Ford currently sells the Fiesta, Focus, Fusion, C-Max, Mustang, and Taurus sedans and coupes in North America reports TechCrunch, which notes that the Lincoln sedans are also expected to vanish.
Ford hasn't said exactly when the Taurus and other models will be phased out, but the company's statement says almost 90% of its North America portfolio will be trucks, utilities, and commercial vehicles by 2020. Auto industry experts say the move is a bold one, but not totally unexpected, given the continuing shift among consumers away from cars and toward SUVs. " Ford’s announcement to pretty much get out of the car business ... comes as no surprise," says analyst Michelle Krebs, per the Detroit Free Press. "Ford’s car sales have been dismal for the past couple of years, and there’s no end in sight to the decline of traditional cars."