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THURSDAY, NOVEMBER 26, 2009
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Newspaper Circulation Off 3.6%

USA Today , WSJ only big names to buck accelerating downward trend

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(Newser) – Newspaper circulation contracted the past six months as competition from Internet sources and cutbacks in advertising decreased sales, Bloomberg reports. Circulation dropped 3.6% for the industry as a whole, with only USA Today and the Wall Street Journal enjoying slightly increased circulation among the 25 largest papers. "The decline is certainly worse than in the past few years,'' one analyst said.

Average weekday circulation for the top five newspapers over the past 6 months, with % change over the previous year:

  1. USA Today, 2,284,219, up 0.3%.
  2. Wall Street Journal, 2,069,463, up 0.4%.
  3. New York Times, 1,077,256, down 3.9%.
  4. Los Angeles Times, 773,884, down 5.1%.
  5. New York Daily News, 703,137, down 2.1%.

Rupert Murdoch, chairman of News Corporation, speaks at the dedication ceremony for the Newseum, a museum about journalism and the First Amendment, on opening day in Washington on Friday April 11, 2008.
Rupert Murdoch, chairman of News Corporation, speaks at the dedication ceremony for the Newseum, a museum about journalism and the First Amendment, on opening day in Washington on Friday April 11, 2008....   (AP Photo/Jacquelyn Martin)
The mastheads of the New York Post and Newsday are seen in this photo in New York, Friday, March 21, 2008.
The mastheads of the New York Post and Newsday are seen in this photo in New York, Friday, March 21, 2008.   (AP Photo/Richard Drew)
The newsroom at the New York Times is seen as editorial staffers work feverishly to prepare a Monday edition, in this Nov. 5, 1978 file photo.
The newsroom at the New York Times is seen as editorial staffers work feverishly to prepare a Monday edition, in this Nov. 5, 1978 file photo.   (AP Photo/Ron Frehm, File)
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