Skip to: Content
Skip to: Site Navigation
Skip to: Search

July 5, 2008 6:00:34 PM CDT

Learn about Newser Points »

Back to the grid

Media Giant Cox Buys Online Ad Startup for $300M

Posted Apr 29, 08 6:04 PM CDT in Technology,  Business    Editor's Choice

(Newser) – Media outfit Cox is moving into the online business, buying an Internet startup that pools sites’ specialized ad needs, the AP reports. The $300 million purchase of Adify will mean competition for Web giants such as Google and Yahoo, creating an alternative for customers who might previously have relied on the big boys for ad placement.

Adify allows sites to sell high-priced ads by targeting their needs—for instance, with parent- or travel-related networking. Marketers can reach like-minded surfers in a single swoop by relying on the company’s networks. The step is a major shift for Cox, which owns 17 newspapers, 15 TV stations and 80 radio stations, plus cable-TV systems nationwide.

Source Associated Press

Editor Recommended

Related News

  • Adobe Lets Web Spiders Snag Animation

    Jul 3, 08 1:30 PM CDT
    Adobe Lets Web Spiders Snag Animation For years, web developers have faced a tough choice: Make their pages pretty with Flash animations, or optimize for search engines? Now, Flash maker Adobe has tried to make that choice easier, by giving Google and Yahoo the software to read and index Flash files. “For end users, they're going to see a lot more results, and a lot better results,” says Flash’s project manager. More »

  • Yahoo Looks to Time Warner, News Corp.

    Jul 3, 08 11:49 AM CDT
    Yahoo Looks to Time Warner, News Corp. Yahoo—back in the sights of Microsoft—is trying to keep its fate in its own hands, launching talks with potential partners, the Wall Street Journal reports. The Internet company reopened talks with Time Warner about a deal that would make AOL part of Yahoo and give Time Warner a minority interest in the new venture; Rupert Murdoch's News Corp. is also in the mix. More »

  • Feds Probing Google-Yahoo Deal

    Jul 2, 08 9:24 AM CDT
    Feds Probing Google-Yahoo Deal Google’s agreement to provide Yahoo with advertising for some of its searches in the US and Canada has prompted the Justice Department to launch a formal antitrust investigation into the deal, the Washington Post reports. "They don't do it without having identified significant issues," one lawyer said of the action, which goes beyond the voluntary review the search giant expected. More »

  • Microsoft Preps a New Run at Yahoo

    Jul 2, 08 8:18 AM CDT
    Microsoft Preps a New Run at Yahoo Microsoft is back in pursuit of Yahoo, the Wall Street Journal reports, with the company in talks with both News Corp. and Time Warner as potential partners for a restructured deal to buy the search giant. Yahoo has been in Microsoft’s sights for nearly six months, but initial efforts to buy the entire company collapsed, and Microsoft has since been looking instead to acquire the search business and spin off the rest. More »

  • Angry Worker Blasts Yahoo in Email

    Jun 27, 08 8:05 PM CDT
    Angry Worker Blasts Yahoo in Email A sarcastic Yahoo employee slammed the company in an email sent to Fortune today, taking aim at futile executives and lousy decision-making. In the wake of Yahoo's latest shakeup, "things could not be better," the email says: True, past "reorgs" were sparked by pointless executive shifts, but eight execs really did quit this week to be "with their families," and "as for the Google deal, HOORRAY!" More »

Adify logo   (Adify.com)
US-COMPANY-MICROSOFT-YAHOO-GOOGLE   (Getty Images)
Yahoo   (Getty Images (by Event) Individuals)
Cox logo   (Coxenterprises.com)
prev    next
play

Threads (1 of 1)

Tags

Google  • Yahoo  • online ads


Loading...

Loading...

Related Thread: Media on Media

Next story from this section »

Today's Most Popular


Other Business Stories

What is Newser?

2008 Codie Finalist

Newser gives you more news in less time. We search for the best and most important stories all over the web, read them for you, and deliver concise and sharp summaries—along with links to the full text. Newser provides a way to stay on top of an ever-expanding horizon of news and opinion—politics, sports, business, trends, technology, personalities, crimes, and controversies. Newser keeps you not just better informed, but, with our signature graphic interface and smart condensed format, more enjoyably informed.

Learn more »