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September 6, 2008 2:46:52 AM CDT

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DreamWorks to Theaters: Where's the 3D?

Posted Apr 30, 08 12:28 PM CDT in Business,  Technology 

(Newser) – Movie theaters just aren’t adding digital and 3D screens fast enough, says DreamWorks animation chief Jeffrey Katzenberg, a big believer in the technology. DreamWorks has pledged to make all future releases available in 3D, at a cost of $15 million per film. But theater chains haven’t matched his enthusiasm. “Things have dragged along, and it’s been pretty disappointing,” he said.

Katzenberg spoke on a quarterly conference call, explaining to investors that he still thought he’d get a good return on the investment, but not as much as hoped. Out of the 37,000 movie screens in the US, just 4,000 are digitally equipped, and only 1,000 of those are 3D capable. He says theater chains will have to “get their act together very quickly.”

Source Reuters

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In this computer animated image released by Paramount Pictures Shrek and Fiona are awakened by their old friends Donkey and Puss In Boots in a scene from DreamWorks' "Shrek the Third." The "Shrek" films...   (AP Photo/DreamWorks Animation S.K.G., Paramount Pictures)
Jeffrey Katzenberg, CEO of Dreamworks Animation SKG, is shown in this May 14, 2007, file photo in New York.   (AP Photo/Stuart Ramson)
This animated image released by DreamWorks Animation shows a scene from "Kung Fu Panda."   (AP Photo/DreamWorks Animation)
This computer generated image released by Paramount Pictures shows a scene from "Shrek The Third."   (AP Photo/Paramount Pictures, DreamWorks Animation)
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movie  • movie industry  • DreamWorks  • movie theaters  • animated movie  • Jeffrey Katzenberg


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