Bollywood movies have long been a successful Indian export; now they've spawned another booming business, Portfolio reports: studios that promise to teach fans the dance numbers that drive the films' popularity. "Bollywood dancing is no longer an object of ridicule," says one choreographer. "It's serious business and, believe me, there's nothing funny about it."
"Being Indian, there's a natural connection with Bollywood dancing," says one 50-year-old expatriate patron of a booming studio in Dubai. "It's exciting to be able to dance to the original moves of a song at a disco or a party." Concurs his wife: "The big appeal of Bollywood dancing really hit me when Pummy decided to forgo his golf session to put on his dancing shoes."