Stars Losing Gravitational Pull, Hollywood Finds

Franchises, concepts drive movie receipts more than A-list personalities
By Will McCahill,  Newser Staff
Posted May 2, 2008 6:51 PM CDT
Tom Hanks and Julia Roberts %u2014 Oscar winners both %u2014 have seen recent films struggle to break the $100 million mark at the box office, once a near-certainty for star-driven movies.   (AP Photo/Matt Sayles)
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(Newser) – The lure of A-list movie stars is on the wane, the Hollywood Reporter notes after an examination of recent box-office receipts and extensive polling of Tinseltown insiders. Due in part to ubiquity on the internet and magazine racks, big names like Tom Hanks and Julia Roberts have seen their films gross far less than those driven by franchises—think Pirates of the Caribbean or Bourne.

"As audiences get younger, they don't care about movie stars in the same way," one exec says. "The idea of seeing a beautiful movie star on the big screen just isn't the same to them." The development seems certain to translate into a different salary structure for stars, with less coin on the front end and more results-based paydays.