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December 3, 2008 2:19:11 AM CST

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Miley Scandal a Matter of Brand Name

Posted May 3, 08 7:10 AM CDT in Arts & Living,  Gossip 

(Newser) – The brouhaha over Miley Cyrus' Vanity Fair photo shoot is a “simple misunderstanding” stemming from a clash of brand names, writes Mark Feeney in the Boston Globe. Cyrus’ Hannah Montana is an established Disney brand--and when Hannah met Vanity Fair, a sudden change in that image was the result. “If Hannah Montana were a Fox franchise, would we have heard a peep?” Feeney asks.

“Context is all in popular culture,” Feeney notes, and Cyrus’ context “is one of relentless wholesomeness.” Further, there’s a “rancid tradition” of exploiting young female stars, and one could argue that the Cyrus photo isn’t particularly racy; hers “aren’t bedroom eyes. ...They’re the eyes of a schoolgirl.” Either way, if similar past scandals are any indication, the uproar will quickly be forgotten, Feeney writes.

Source Boston Globe

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Miley Cyrus rides the Jungle Cruise attraction at Walt Disney World in Lake Buena Vista, Fla., on Thursday, May 1, 2008.   (AP Photo/Disney, Garth Vaughan)
In this image released by Disney, Miley Cyrus from the Disney Channel's "Hannah Montana" signs autographs for young fans at Walt Disney World in Lake Buena Vista, Fla., on Thursday, May 1, 2008.   (AP Photo/Disney, Garth Vaughan)
In this photo released by Disney Enterprises, Inc., Miley Cyrus, as Hannah Montana, is shown in a scene from the big screen version of the sold out American concert tour.   (AP Photo)
Miley Cyrus' break with her child-friendly brand-name is what caused the uproar over this photo, Mark Feeney writes.   (Vanity Fair)
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Disney • Miley Cyrus • Hannah Montana • Vanity Fair • pop culture • photographs • photo • Billy Ray Cyrus • Annie Liebovitz


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