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May 17, 2008 1:03:24 AM CDT

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Yahoo, Microsoft Back Where They Started: Behind Google  

Posted May 5, 08 12:56 PM CDT in Technology,  Business    Most Covered

(newser) – The Microsoft/Yahoo deal looks dead, and at least one company is celebrating: Google. Both companies are exploring other deals, but none will be as potent as MicroHoo might have been, BusinessWeek reports. That’s good news for a certain search giant. “Its two main competitors are separate and floundering,” said one analyst. “We think Google's the winner.”

Both Yahoo and Microsoft have reportedly shown interest in AOL, though the Time Warner brand has underperformed for years. Alliances with or takeovers of MySpace or Facebook have also been rumored, but both sites have had problems generating ad revenue. Yahoo’s best hope, ironically, is a deal to outsource search advertising to Google, but regulators could quash that likely pairing.

Source BusinessWeek

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Yahoo, Microsoft Back Where They Started: Behind Google
Pedestrians walk below a Yahoo billboard in San Francisco, Tuesday, April 22, 2008. Yahoo, Inc. is expected to release quarterly earnings after the closing bell Tuesday.   (AP Photo/Jeff Chiu)
Yahoo, Microsoft Back Where They Started: Behind Google
In this Oct. 18, 2007 file photo of Microsoft CEO Steve Ballmer gestures as he talks at the Web 2.0 Summit in San Francisco.   (AP Photo/Paul Sakuma)
Yahoo, Microsoft Back Where They Started: Behind Google
Yahoo CEO Jerry Yang poses for a photo in front of the Yahoo booth at the Consumer Electronics Show in Las Vegas in this Jan. 7, 2008 file photo.   (AP Photo/Paul Sakuma, file)
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Google  • Microsoft  • Yahoo  • Facebook  • MySpace  • mergers and acquisitions  • AOL  • Time Warner  • search advertising


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