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July 25, 2008 5:41:53 PM CDT

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Ice Cream Guru Robbins Dead

Posted May 6, 08 11:45 PM CDT in Business,  Arts & Living 

(Newser) – Irvine Robbins, the co-founder of the Baskin-Robbins ice cream empire, has died at 90, the LA Times reports. Robbins grew up scooping ice cream at his family’s Tacoma, Wash., shop and opened his own store in California in 1945. As his chain expanded, he loved inventing and naming new flavors, including cherry chocolate chip “ChaChaCha” and Jamoca Almond Fudge.

“There was really no such thing anyplace as a pure ice cream store,” Robbins said in 1985. “I just had the crazy idea that somebody ought to open a store that sold nothing but ice cream, and could do it in an outstanding way.”

Source Los Angeles Times

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This undated photo released courtesy of Marsha Veit shows her father Irvine Robbins, co-founder of the Baskin-Robbins chain that famously offered 31 flavors of ice cream.   (AP Photo/Courtesy of Robbins Family)
Irvine (Irv) Robbins, pictured in 1976, co-founder of Baskin-Robbins passed away late Monday in California at 90 years old (Tony Korody- Sygma)(Photo   (AP Photo)
Andy Pinero, 13, and his brother Isaiah, 9, eat ice cream at a Baskin-Robbins store Tuesday, May 6, 2008 in Los Angeles.   (AP Photo/Damian Dovarganes)
As co-founder of Baskin-Robbins, Irvine Robbins brought Rocky Road, Pralines 'n Cream and other exotic ice cream concoctions to every corner of America.   (AP Photo/Damian Dovarganes)
This undated photo released courtesy of Marsha Veit shows her father Irvine Robbins, co-founder of the Baskin-Robbins chain that famously offered 31 flavors of ice cream.   (AP Photo/Courtesy of Robbins Family)
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