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July 9, 2008 8:44:27 AM CDT



HBO: Coming to a Hard Drive Near You

Posted May 12, 08 6:51 PM CDT in Technology Arts & Living Business    Most Covered

(Newser) – Apple and HBO are close to an agreement that would let iTunes sell episodes of HBO shows, Portfolio reports. Sources say HBO has cut a good deal—either by breaking iTunes' $1.99 video price ceiling or getting a bigger share of the same rate. But at least one HBO source is still grumbling: "We should have done this a long time ago," the insider said.

The move comes after HBO's parent company, Time Warner, pressured the company to sell its shows online. Expected to start in 2 weeks, the plan would be a boon for both companies: Apple wants to promote its Apple TV service, and HBO has an archive of shows like Larry Sanders and Deadwood that could pull a decent profit online.

Source Portfolio

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Apple   cable TV   iTunes   Time Warner   HBO   digital downloads   TV shows



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