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HBO: Coming to a Hard Drive Near You

iTunes will sell shows and movies, but they may be pricey

By Sam Gale Rosen,  Newser Staff

Posted May 12, 2008 6:51 PM CDT

(Newser) – Apple and HBO are close to an agreement that would let iTunes sell episodes of HBO shows, Portfolio reports. Sources say HBO has cut a good deal—either by breaking iTunes' $1.99 video price ceiling or getting a bigger share of the same rate. But at least one HBO source is still grumbling: "We should have done this a long time ago," the insider said.

The move comes after HBO's parent company, Time Warner, pressured the company to sell its shows online. Expected to start in 2 weeks, the plan would be a boon for both companies: Apple wants to promote its Apple TV service, and HBO has an archive of shows like Larry Sanders and Deadwood that could pull a decent profit online.

This photo released by HBO shows Blair Underwood, left, and Gabriel Byrne, right, in a scene from In Treatment.
This photo released by HBO shows Blair Underwood, left, and Gabriel Byrne, right, in a scene from "In Treatment".   (AP Photo/John P. Johnson, HBO, File)
Actor Adrian Grenier appears onstage during MTV's Total Request Live at the MTV Times Square Studios Thursday, June 14, 2007 in New York.
Actor Adrian Grenier appears onstage during MTV's "Total Request Live" at the MTV Times Square Studios Thursday, June 14, 2007 in New York.   (AP Photo/Jason DeCrow)
Advertisement for the Apple iPod Nano on display at an Apple store in Palo Alto, Calif., in this Oct. 19, 2007, file photo.
Advertisement for the Apple iPod Nano on display at an Apple store in Palo Alto, Calif., in this Oct. 19, 2007, file photo.   (AP Photo/Paul Sakuma, file)
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