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Dell Gets Behind Alienware for Gaming PC Push

Posted May 13, 08 11:48 AM CDT in Business,  Technology 

(Newser) – Dell is dumping its popular XPS line of gaming PCs so it can focus exclusively on the once-hot Alienware brand it acquired in 2006, the Wall Street Journal reports. The PC giant is in the midst of a full turnaround push, having fallen behind arch-rival HP, so it’s hoping the overdue-but-risky move will once again vault Alienware to the top of the $12 billion gaming-PC market.

The market for high-end gaming machines is comparatively small, but it often shapes mainstream trends. Alienware once epitomized the category, but it “lost some mojo” under Dell, according to one analyst. Now Dell intends to put all its marketing might behind the brand, while retooling its signature colorful look, which one executive called “passé.”

Source Wall Street Journal

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A desktop tower from Dell's Alienware line of gaming computers.   (AP Photo)
Alienware Area-51 m15x laptop is shown in this file photo. Dell is stepping up its commitment to its Alienware line of gaming computers.   (AP Photo)
If you want a fast, powerful computer system for playing games, you have two choices. Buy a high-end personal computer for gamers like this Alienware Area 51; or upgrade your own computer.   (KRT Photos)
The new high-end Alienware Area 51 personal computer comes with an impressive array of colors and lighting combinations. This lighted logo is on the front of the personal computer.   (KRT Photos)
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video game  • Dell  • gaming  • computer games  • personal computers  • desktop computers


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