Look Out Goop, Here's Poosh

First there was Goop, now there's Poosh. Yes, Kourtney Kardashian has launched her very own lifestyle website, complete with all the things you would expect from such a site: an article about the wonder spice turmeric, a list of organic wines, a guide to non-toxic toys, a 5-minute workout to give you an "instant butt lift." And then, of course, there's the Kardashian-specific content: Kris Jenner's brownie recipe, Kourtney talking about co-sleeping with her kids, pictures from North West's unicorn birthday party. What exactly is the site? Let Kourtney explain it to you herself: "Poosh is the modern guide to living your best life. Our mission is to educate, motivate, create, and curate a modern lifestyle, achievable by all." In advance of its Tuesday launch, sister Kim Kardashian posed in a leotard on her Instagram account to promote it.

As Kourtney further explains, "I felt that there was something missing in the healthy lifestyle space. Healthy living gets a bad rap; it’s as though if you care about what you put in—or on—your body, then you’re not sexy or cool. But this just isn’t true, and Poosh is here to prove just that. People are constantly asking me how I do it all, from being a single mom to working full-time to still maintaining a social life. I get endless questions about food, kids, beauty, and fashion, so I decided to create Poosh, a curated experience and a destination for modern living." And as Paper explains, many of the "articles" on Poosh actually include links so you can easily buy exactly what you're reading about. As for that name, Vogue "explains" that Kourtney named the site after her daughter, Penelope. Poosh's Instagram account already has 2.5 million followers. (Speaking of Goop, it's becoming a TV series.)