Oreo cookies have finally invaded Britain after decades of popularity in America—but they face a battle for the taste buds of “biscuit-mad” Britons, the Christian Science Monitor reports. Dipping biscuits (read: bland cookies) in tea is a sacred British ritual dating back centuries. Despite Kraft’s saturation of the UK advertising market plugging Oreos, it may be tough for the super-sweet cookies to take hold.
The Oreo already faces stiff opposition. One tabloid claimed the “Yanks” hope to “snatch the biscuit from our mouths and replace it with a tackier piece of inferior confectionery.” The concept of dipping a cookie in milk is also uncomfortably foreign for the Brits. “I won’t be doing it any time soon,” sniffed one Londoner, who complained that the cookie was already “too damp.”