Microsoft Aims for Yahoo's Search Ad Biz

But execs don't like plan, which includes breaking up company
By Neal Colgrass,  Newser Staff
Posted May 19, 2008 9:09 PM CDT
In this May 4, 2007 file photo of Times Square news ticker flashes a headline about Microsoft above a billboard for Yahoo in New York.   (AP Photo/Mark Lennihan, File)
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(Newser) – Microsoft's new offer to Yahoo includes breaking up the company and buying its search-advertising business, notions that have left Yahoo execs cold, the Wall Street Journal reports. Under the plan, Yahoo would sell its Asian assets and let Microsoft buy a minority stake in what's left of the company.

Some Yahoo sources are calling the new offer an attempt to pressure Yahoo out of its search-ad deal with Google; those talks are apparently ongoing. Microsoft hasn't named a price for the Yahoo's search-advertising business, but one analyst estimates it's worth about $21 billion. The Asian assets would go for at least $10 billion.