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Microsoft Aims for Yahoo's Search Ad Biz

But execs don't like plan, which includes breaking up company

By Neal Colgrass,  Newser Staff

Posted May 19, 2008 9:09 PM CDT
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(Newser) – Microsoft's new offer to Yahoo includes breaking up the company and buying its search-advertising business, notions that have left Yahoo execs cold, the Wall Street Journal reports. Under the plan, Yahoo would sell its Asian assets and let Microsoft buy a minority stake in what's left of the company.

Some Yahoo sources are calling the new offer an attempt to pressure Yahoo out of its search-ad deal with Google; those talks are apparently ongoing. Microsoft hasn't named a price for the Yahoo's search-advertising business, but one analyst estimates it's worth about $21 billion. The Asian assets would go for at least $10 billion.

In this May 4, 2007 file photo of Times Square news ticker flashes a headline about Microsoft above a billboard for Yahoo in New York.
In this May 4, 2007 file photo of Times Square news ticker flashes a headline about Microsoft above a billboard for Yahoo in New York.   (AP Photo/Mark Lennihan, File)
In this March 3, 2008 file photo, Steve Ballmer, CEO of Microsoft, addresses the media during a news conference at the CeBIT in Hanover, northern Germany.
In this March 3, 2008 file photo, Steve Ballmer, CEO of Microsoft, addresses the media during a news conference at the CeBIT in Hanover, northern Germany.   (AP Photo/Joerg Sarbach, file)
In this Nov. 7, 2007 file photo, Microsoft Corp. Chief Executive Officer Steve Ballmer reacts during a conference in Beijing, China.
In this Nov. 7, 2007 file photo, Microsoft Corp. Chief Executive Officer Steve Ballmer reacts during a conference in Beijing, China.   (AP Photo/Ng Han Guan, file)
In this Jan. 7, 2008 file photo of Yahoo CEO Jerry Yang giving a keynote address at the Consumer Electronics Show (CES) in Las Vegas.
In this Jan. 7, 2008 file photo of Yahoo CEO Jerry Yang giving a keynote address at the Consumer Electronics Show (CES) in Las Vegas.   (AP Photo/Paul Sakuma, file)
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COMMENTS
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This deal will happen fast: analyst
TechCrunch

Microsoft should knock on other doors
MarketWatch

Deal is not 'in Carl Icahn's interest'
MarketWatch

 
Yahoo • Microsoft • merger • Jerry Yang • acquisition • Steve Ballmer

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