Indiana Jones has a new enemy. Pediatrician Rahul Parikh is irritated about Indy's marketing tie-ins to high-calorie foods like Burger King's "Indy Double Whopper" and Snicker's "Adventure Bar." Parikh has been enjoying the films of George Lucas and Steven Spielberg for decades, but he's also watching kids grow obese, thanks in part to fatty food marketing, he writes in Salon.
Studies have found that marketing strongly influences what kids eat, the doc points out. He notes that if Indiana Jones were actually scarfing down the fatty foods linked to his movies, he'd have a hard time getting around. Parikh admits childhood obesity can't be completely blamed on the media, but thinks Lucas and Spielberg can play a big role in helping slim down a generation of little Jabbas.